posted by Administrator on Jan 16
American Idol continued to be a ratings machine with Tuesday night’s seventh-season premiere broadcast — but it did dip a bit from last season’s record-setting debut numbers.
Idol 7’s two-hour debut broadcast averaged 33.2 million total viewers and scored a 13.8/32 rating/share in the Adults 18-49 demographic and a 12.9/33 rating/share among Adults 18-34, according to Nielsen Media Research preliminary fast national ratings — a performance that easily makes it the highest-rated entertainment telecast of the 2007-2008 television season.
However those numbers are down about 10% compared to Idol’s sixth-season premiere broadcast last January, which averaged 37.3 million total viewers and scored a 15.7/36 rating/share among Adults 18-49 and a 14.8/38 rating/share among Adults 18-34 demographic.
The results mean that Idol 7’s debut marks the first time that one of the show’s season premiere broadcasts has failed to deliver bigger ratings than the previous edition’s season premiere.
Idol’s seventh-season premiere also fell slightly short of the ratings numbers that the show’s fourth (33.5 million viewers and a 14.0/33 in Adults 18-49) and fifth season (35.5 million viewers and a 15.3/34 in Adults 18-49) premieres had delivered, making it the lowest-rated premiere since the show’s January 2004 third-season debut.
However in the world of DVR and Tivo these numbers are still skewed and we’re sure American idol 7 will still be hugely successful this year …
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