posted by AINews on Jun 20
As “American Idol” enters its seventh season on Fox, co-producer and licensor FremantleMedia boasts upward of 40 licensees and a string of off-air sponsors, Variety informs.
FremantleMedia’s season six off-air sponsorship roster included multimillion-dollar promotional campaigns with All Detergent, Edy’s/Dreyer’s Ice Cream, McDonald’s, Nestle, Pringles and Samsung.
This summer, off-air sponsor Oscar Mayer will kick off a national “Sing the Jingle, Be a Star” promotion searching for the next voice to croon its famous commercial tune.
This summer will also witness a landmark extension for the “Idol” brand with the launch of its first performing-arts camp for kids, Idol Camp, aimed for children ages 12 to 15.
Meanwhile, Fremantle continues to eye global merchandising expansion, Variety reports.
“While 2007 saw USAopoly and Konami join the ‘Idol’ roster, going forward we plan to explore more merchandising extensions in the interactive and role-play categories,” Luner said.
Leave a Reply